Publix is known for those pass-me-the-tissue-box stories.

For Publix, holiday spots are like the super bowl. And that’s no different for their Hispanic market. This broadcast spot tells a story about moments—the hectic, and messy, and totally imperfect ones. Those are the moments that make Navidad oh-so perfect.

We created short holiday stories for social and digital spaces. Follow along as we hear a heartwarming story that reveals a picture with nothing but food—and a little holiday magic. ✨