Ad 2: Public Service Campaign 2020

The Heart Gallery of Tampa Bay

The Public Service team of Ad 2 Tampa Bay created a pro-bono campaign for the Heart Gallery of Tampa. Their major need was with their volunteer program. Many individuals preferred to donate money instead of time, so we created a campaign around a specific group of people more willing to share their time over money.

Along with a digital video, we also created collateral for the Heart Gallery to increase awareness to their need for volunteers. Our estimated value for this campaign totaled $125,000 from a $0 budget. Through our efforts, we were able to equip the Heart Gallery with the right tools to build their new dream team. We also entered our work in Ad 2’s National Public Service Competition and took home second place.